As an Australian-owned hotel group, TFE Hotels, with the Adina brand, has been championing local talent and stories for over 40 years, creating experiences with an unmistakable Australian character.
The soundtrack is just as distinct. With Nightlife supplying playlists featuring unique Australian music, that commitment is playing out in every corner of the guest experience.
Director of Brand at TFE Hotels, Geraldine Connell, shared: “As our brand partner, Nightlife helped bring our Australian origins to the fore, celebrating Australian artists through the ages and genres, to create a welcoming atmosphere day and night, and provide a unique storytelling opportunity connected to our brand.”
Nightlife has also recommended local musicians to engage for Adina events, aligned to the brand proposition.
Photo: Adina Melbourne Southbank.
Supporting Australian Artists – One Track at a Time
In spaces where design, culture, and community converge, the music has to match. That’s why Nightlife worked closely with Adina to curate playlists that not only fit the tone of each venue but also celebrate Australian content, from sun-up to sundown.
Whether it’s ambient jazz in the early hours, acoustic lounge for afternoon check-ins, or smooth contemporary sounds to wind down the evening, the playlists are an ode to Australian music – minus the clichés.
Forget the pub rock stereotypes – this is modern, classy, and diverse. From young orchestral composers to emerging indie voices, the music reflects Adina’s vision for a new kind of hotel experience: local, elevated, and deeply immersive.
“We’re not compromising atmosphere just to tick a box,” explains Nightlife’s Content Team. “This is about considered music in beautiful spaces – giving underrepresented Aussie artists a platform and creating something special for every guest.”
Nightlife software and apps also allows guests to take the Adina sound home with them by adding the playlist to their Spotify account with the tap of a button.
Photo: Adina Sydney Town Hall.
A Distinctive Partnership
By collaborating with Nightlife, Adina is doing more than playing music. They’re setting a tone, telling a story, and supporting an industry — all while elevating the guest experience in subtle, meaningful ways.
Find out more about Nightlife’s music for hotels.
