Nightlife’s Scan to Play technology is here to help you forge stronger connections with your customers, all through the power of music. We are not just offering you background music. As part of our crowdDJ® product, Scan to Play allows guests to instantly engage with your venue’s music by scanning a QR code – there’s no need to download an app.
Nightlife provides you with a unique Scan to Play QR code. This code can be displayed directly from your media player onto your screens. You can also add the QR code to signage and merchandise alongside your branding and logo. To help promote Scan to Play QR codes, we offer a digital merch pack that includes the QR codes for your merchandise, along with downloadable promotional posters for printing and sharing in your venue.
You have the option to download ready-made artwork from your merch pack (example above left) or download the unique QR code to add to your own designs that you create (example above right).
How does Scan to Play technology work?
- Guests Scan the QR code:
By displaying your unique QR code around your venue, customers can scan the code with their mobile devices to access a unique music experience. They go straight to the web app; no app download is required. - They Engage with Your Playlist:
Customers can explore the playlist, view “now-playing” songs, and request tracks (if you choose to have that enabled on your system) – all while seeing your logo and branding. - Take It Home:
Guests can save the playlist to Spotify and continue enjoying your brand’s unique music wherever they go.
Key Benefits of Scan to Play
1. Pull Customers into Your Venue or Club:
Customers will love coming to play their music which also aligns with your brand.
2. Showcase Your Brand:
Scan to Play lets you display your logo and branding throughout your venue, alongside your playlist. This creates an immediate association between your brand and the music, making it easier for customers to connect with your venue.
3. No App Required:
Scan to Play is web-based, which means it works without needing an app download. Guests can start interacting with the music instantly through their own device.
4. Real-Time Interaction:
Guests can see the current song and upcoming songs, search your playlist, and request tracks. You choose the level of interaction. Not interested in guest song selections? Our ‘Scan to Explore’ option allows guests to simply browse your curated music library without making requests.
5. Keep the Experience Going:
Guests can save your venue’s playlist to Spotify, ensuring they stay connected to your music long after they’ve left. The next time they hear those tracks, they’ll be reminded of your brand.
You have the option to go all out with your graphics and create your own branded visuals using our supplied QR code for Scan to Play.
Scan to Play is more than just a music feature – it’s an innovative way to enhance customer engagement, promote your brand, and keep guests coming back for more. Ready to transform your venue? Start using Scan to Play today!
