In October 2023, the Rolling Stones stole the spotlight with the release of their first album of original material since 2005!
As excitement built in the lead up to the release, Nightlife knew the best place for fans to hear ‘Hackney Diamonds’ was in the local pubs and clubs that had long been Australia’s home of rock and roll.
- Prince of Wales Hotel (QLD)
- Oxford 152 (QLD)
- The Cheeky Squire (VIC)
- Brighton Beach Hotel (VIC)
- Crows Nest Hotel (NSW)
The Rundown: ‘Hackney Diamonds’, Rolling Stones trivia and more!
On October 20th, 2023, new and longtime fans at select local venues listened to the album in its entirety before putting their band knowledge to the test with Rolling Stones trivia.
UMA also provided a ‘Hackney Diamonds’ vinyl, tote bag, whiskey glass and a range of other Rolling Stones merch for venues to gift trivia winners.
The Delivery: Custom programming and automatic scheduling
The Nightlife Media Player and crowdDJ provided all the magic of the moment for attendees.
Thanks to the Media Player’s advanced scheduling and online/offline capability, it automatically played the event’s custom programming, kicking the event off around venues at 7PM.
Created by Nightlife’s Content Team, the custom event programme included:
- The ‘Hackney Diamonds’ album in full
- Voiceovers to introduce new tracks
- Specialised Rolling Stones trivia
- A classic rock playlist for the evening
Nightlife also armed participating venues with trivia documentation, run sheets for hosts and dedicated reps to ensure the events went smoothly across Australia.
Following the success of the listening parties on October 20th, ‘Hackney Diamonds’ was made available to all Nightlife clients for queuing via Manage My Nightlife from Wednesday, October 25th, 2023.
The Result: A night to remember for all Rolling Stones fans!
And what a ride it was!
From hearing a music icon’s newest material to competing for stellar prize packs, Nightlife was proud to work with UMA and ALH Group to deliver a night fans will remember for many years to come.