Spring racing & Melbourne Cup - Calendar Series

Venue Management

Melbourne Cup & Spring Racing [Calendar Series]

Odds are you’re already preparing for your Melbourne Cup and spring racing events; screens, music, visuals, audio, draws, best-dressed parades, menu packages, drink promotions and everything in between!

Here’s a guide to preparing your venue for spring racing and of course, Melbourne Cup (Tuesday 5th November).

It’s all free and included in your Nightlife subscription!

Music

Anything goes here but like always, you want to match your music to your venue as well as your crowd. Consider a playlist like MIX_LOUNGE for a touch of class in the lead up to the racing, while MIX_FUN or MIX_BEER can fill out your dance floor later in the evening.

And to start the day’s racing off on the right foot – or to draw attention before the big race, consider playing ‘The First Call (Horse Race)’ from our TRADITIONAL playlist – just search ‘first call’ in Manage My Nightlife.

If you need a hand with any of this, call us on 1800 773 468 for training and support.

crowdDJ and functions

If you have crowdDJ enabled on your Nightlife system, it’s like having an ace up your sleeve. You want to keep your crowd entertained, spending more money at your bar or in your dining area. What better way to do that than through letting them pick their favourite party songs throughout the day and into the night?

This is a great way to add value to a function room or events booking – through playlist management and guest engagement.

Give us a call if this is of interest to you!

Digital Advertising

We’ve put together some Melbourne Cup slides for you that can be scheduled to display in your venue. We suggest starting to screen these a few weeks in advance so your customers know you’ll be open and that they can come back to celebrate Melbourne Cup with you. You can find the slides on the Manage My Nightlife web app under Advertising.

Here’s a preview of our Advertising slides:

Melbourne Cup digital advertising slides

If you want to add more personalised messages, use our Text-Over-Image slides. You can promote food and beverage deals, table bookings, hat/fascinator competitions or other events within your venue for all the big race days.

The Manage My Nightlife web app has functionality which allows you to create your own custom advertising slides by adding text. Here’s a preview of our Text-Over-Image slides you can use as a background:

All forms of Digital Advertising can be set to show on your screens on whichever days and hours you like; there’s no need to be caught out showing messages for Melbourne Cup the day after!

Not confident about creating your own advertising or don’t know how to find it? Call us for training.

NOT INTO RACING?

Our STYLE_TV ambient visuals will set the tone and keep the focus on fashion rather than racing. If you’d like to explore your Ambient options, please call us to talk through your venue’s needs.

As always we are happy to help you with your Nightlife system so you can make the most of this season. Call us on 1800 773 468 to set your venue up for spring racing and Melbourne Cup.

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