Gone are the days when you could just play free-to-air telly and expect people to stick around in your venue.
It’s the digital age and people expect captivating content – after all, that’s what they see when they open their phones, log onto social media or stream their favourite shows.
From surfing to rugby league to extreme sports to Hollywood classics and music videos the right content and a good screen plan will make an impact.
Nightlife’s Ambient Visual catalogue is designed to catch your customer’s eyes and keep them interested. The high-quality vision for your screens adds to your ambience rather than detracting from it, keeping them in your venue for longer.
With a screen management plan, you can balance the ratio of music video, advertising and ambient vision shown to your customers with no competitor ads or talking heads in sight.
It’s also worth considering how different types of screen content can make a difference to your One Music Australia tariffs, which are close to being introduced (we will have more news on that next edition).
Albert Hakfoort, Director of Hakfoort Hotel Group which operates a number of venues in Queensland including Burke & Wills Hotel in Toowoomba and Redbrick Hotel in Woolloongabba, says he’s a convert for all of the above reasons.
“We use the Nightlife system as our predominant source of entertainment. The ambient visuals are very engaging, the content really is spellbinding and we’re saving money.”
“We have a screen plan where in a 10-15 minute cycle at one of our venues you’ll see music videos, bottleshop specials, ambient visuals and meal deals – through our screens we try to touch on every part of the venue.”
And he’s not alone.
Options for all venues
Nightlife Content Programmer Nick Jones says that screen content is becoming more and more important to venues. Client requests have also helped build an extensive Nightlife library of ambient visuals that can be screened while music plays.
“We have thousands of clients using ambient visuals; it’s grown significantly over the last few years. We expect this growth to continue, especially as we source and add different types of content that caters to more venues’ styles.”
“Following some conversations with our venues, we’re actually working on a brand-new visual list that will work brilliantly for softly lit venues that want to keep a moody ambience. Stay tuned!”
Nick says a recent overhaul of visual list VINTAGE has seen the introduction of clips from famous silent films like ‘Safety Last’, the original 1937 version of ‘A Star Is Born’ and some excellent Charlie Chaplin footage amongst others.
He’s also excited about new content from media powerhouse Red Bull, and Aussie clips from Perth tricksters How Ridiculous and Brisbane’s parkour twins Brodie and Dylan Pawson.
Kids and families are not forgotten. There’s a range of safe family content available, as well as themed visual collections like Aussie and Halloween.
With a wealth of content and playback options, it’s up to you to make the most of your screens, just as Albert and his team do with Hakfoort Hotel Group.
“We will be using ambient visuals more and more; it’s a great alternative and keeps things fresh in our venues, absolutely.”