Nightlife and crowdDJ bring the party to the world
Nightlife and crowdDJ® covered over 30 000 kms this week to bring the party to every part of the globe.
From playing back to back Aussie artists at the G’Day USA Gala in Los Angeles in front of stars like Jamie Lee Curtis and John Travolta to entertaining the masses in Thailand anxious for the country’s first taste of Taco Bell, to a pop-up in Johannesburg for the Hyundai Kona Studio, we have started our 30th year with some extreme frequent flyer points!
USA – G’Day USA (11,500km from Brisbane)
Aussie artists were given top billing at the 16th G’Day USA Gala in Santa Monica and we were proud to provide the soundtrack with 100 individual artists showcased across the room, before, during and after the VIP Gala.
G’Day USA Gala brings together Australia’s most influential and prominent personalities – not just in film and television, but across music, culture, academia, industry and sports – to further strengthen our relationship with the US and highlighting our home-grown talent.
With Nightlife actively promoting Australian artists wherever we can, 600 guests enjoyed nothing but Aussie made music featuring a hand-curated selection of artists like PNAU, Kira Puru and Mallrat.
Thailand – Taco Bell Mercury Ville (7,200km from Brisbane)
The country’s first Taco Bell customers were treated to some spicy beats with their meals at the opening of the first restaurant in Thailand last week in Bangkok. This Thai spin on one of the United States’ favourite quick-service restaurants has skewed the menu to local flavours and beers and upped the spice factor in their sauces.
Music is seen as an essential part of the experience here and customers were seen queuing to choose songs as well as their meal. 167 tracks were chosen on opening day alone, with Dance and Pop songs being the most popular!
South Africa – Hyundai Kona Studio (11,600km from Brisbane)
Pretoria’s Menlyn Park Mall (the largest retail mall in South Africa) has been the site for the Hyundai Kona pop-up studio since December 2018. We teamed up with experiential marketing agency Mbongiworks to provide an interactive music solution in the space, helping to enhance and reinforce the alignment of the Kona with a youthful urban audience.
With a couple of days left for the activation, more than 7000 songs have been selected on the crowdDJ Kiosk, with the most popular artist being South African act Sun El Musician. A lot of local and African content was sourced for the music library and the success speaks to how local audiences appreciate local curation.
With more exciting collaborations in the works, it’s clear that our 30th year will be nothing short of extraordinary – watch this space!