Technology predicts 2018 AIR Award winners


Electro-pop phenomenon PNAU, Brisbane Indie crew Jungle Giants and funk sensation Touch Sensitive should be the big winners at the upcoming 12th Australian Independent Record Labels Association (AIR) awards.

That’s according to play data collected by Nightlife Music, Australia’s leading music tech company, that has crunched the numbers on the 47 nominees for the 2018 annual awards.

Head of Analytics, Sean Martin said collectively over 800,000 plays by the 2018 nominees have been featured in the past year across the Nightlife platform.

“We analysed the data across almost 3,500 venues in Australia that are choosing to showcase Australian indie artists in the playlists we create for them; a weekly listening audience of around 6 million people a week.” Mr Martin said.

“PNAU came out on top with 154,000 plays, showing how on-point our music curators are and just how much exposure we can drive for home-grown talent,” he said.

“That’s reinforced by the briefs from our venue clients, which include pubs, clubs, gyms, casinos, restaurants and hotels, that clearly love supporting Australian independent artists.”

Mr Martin said in the streaming era of music, data is highly valued.

“The benefit of our data exceeds the exposure we can drive with independent artists increasingly crossing over to mainstream playlists,” he said.

“It also underpins a more transparent approach to distributing royalties and ultimately, stamping out copyright infringement in the public performance space.”

Nightlife play data top 5 across air award nominees

PNAU 154,000 – across 2,821 venues

Jungle Giants 70,822 – across 2,672 venues

Touch Sensitive 69,300 – across 2,336 venues

Winston Surfshirt 51,228 – across 1,986 venues

Methyl Ethel 46,800 – across 1,458 venues

This article first appeared on The Music Network.

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