11 Jul 2018
THE CARTERS – ‘APES**T’
The husband and wife mega-team of Beyoncé and Jay-Z (THE CARTERS) recently released their debut musical collaboration. ‘APES**T’ serves as the lead single on the album ‘EVERYTHING IS LOVE’. And if you were in any doubt as to the extent of their power, they closed off the entire Louvre to film the video, because they can.
Directed by Ricky Saiz (of the ‘Supreme’ fashion label), the video is a celebration of art, fashion, African-American culture, dance and even The Louvre itself. THE CARTERS perform in front of The Mona Lisa, on the Daru staircase and around the Nike Of Smothrace sculpture. Belgian artist Sidi Larbi Cherkaoui choreographed the video and had this to say after filming:
“It’s interesting to see how Ricky guides the viewer into different associations. There’s a lot of narrative in this clip, a lot of story being developed, and it really makes you think about history and culture and what’s actually represented in art.”
Director: Ricky Saiz
Previous music video of the month – LSD