9 Apr 2018
Director Spike Jonze is music video royalty (Weezer’s ‘Buddy Holly’, Beastie Boys’ ‘Sabotage’, Fatboy Slim ‘Weapon Of Choice’… the list goes on) and his latest effort is another classic to add to the collection.
The clips stars FKA Twigs – a successful musician in her own right – as an exhausted worker arriving home. As Anderson .Paak’s song plays and Twigs begins to dance, her apartment stretches, bends, twists and curves, even creating new rooms. More impressive still, the moving apartment was achieved without CGI and just with practical effects; the ‘Making-Of’ video can be seen below.
The video was created for an Apple HomePod commercial and it is rare for commercial tie-ins to be as exciting and imaginative as this. All this and a soundtrack from Nightlife-fave Anderson .Paak!
Director: Spike Jonze
Previous music video of the month – Maroon 5