Adelaide Aquatic Centre

Case Study

Adelaide Aquatic Centre engages members with music and visuals

 

Under a pyramid-shaped roof in the middle of leafy North Adelaide stands the Adelaide Aquatic Centre. The venue has recently undergone extensive renovations and remains one of the city’s most important leisure facilities, housing multiple swimming pools, sauna and spa facilities, as well as a fitness centre and café.

Radio fails to deliver

Adelaide Aquatic Centre were using free to air radio for the music in the café, reception and pool deck, while a different radio station played in the fitness centre. They quickly realised that the talkback segments weren’t appropriate for their audience and neither were the ads. Imagine sitting down to have afternoon tea with your child after their swimming lesson only to hear the radio announcers discuss one-night stands or dates gone wrong. The fitness centre’s members were also suffering through the inconsistent tunes played on the radio. Not every song played is high energy enough to help keep the good vibes going.

A custom solution

The team at Adelaide Aquatic had heard about Nightlife Music so organised an onsite visit. We confirmed the capability of the system, as well as our stringent adult filters to protect impressionable eyes and ears. Along with our Digital Advertising platform for the numerous screens in the two zones, and consistently upbeat music for the fitness centre, a solution was born.

Paul Brown, Adelaide Aquatic Centre’s Health Club Fitness Manager, says that Nightlife has really helped make the centre a great place to be. “I’ve worked at the centre for a long time now. We’ve used a few different solutions in the past and Nightlife is definitely the best we’ve come across. Our gym has one of the crowdDJ® Kiosks installed which lets members to pick their music as they train. Since we had that put on the wall, we haven’t had any music complaints. We’ve also got sport and extreme clips playing on the screens and the members love it! You can imagine the difference it makes in keeping people pumped for their cardio or lifting session.”

Nightlife also worked extensively to help Adelaide Aquatic with their cabling and install requirements, ensuring all conditions were met for the government funded facility.

Turn the beat around – Nightlife Music can help your venue maintain a family friendly atmosphere you can count on.

 

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