Feature Venue - Sugarhorse Bar & Eatery, Christchurch, New Zealand

Case Study

Venue of the Month – Sugarhorse (NZ)

New Zealand Venue empowering customers to take control

A small bar with a big personality, Sugarhorse Bar & Eatery is the perfect spot in Christchurch to catch up with friends and family.

Owner, Pete Rathod, has created a real home away from home by using great attention to detail. Dim lighting and acoustic panels offset the polished concrete and wood décor to soften the space; whilst an undercover courtyard provides customers the chance to sit by the outdoor fire; and catch the latest action on the big screen all year round.

Not one to stop at aesthetics, Pete is also passionate about empowering his customers to make the experience at Sugarhorse their own. With an offering of over 50 wines, award winning tapas and build your own pizzas – what’s not to love? This ethos is something that is carried through to letting customers influence the atmosphere in the Venue by picking their own songs via crowdDJ.

“The customer has total control over what they hear in our venue! They find it amazing when we let them know they can sit down, relax and choose the music from their phone. Linking it to their Spotify also gives them a more personal experience to be able to play what they would at home in our venue.”

Pete says that involving his customers; in something as engaging as music; has had a material impact on dwell time in his bar. He is also a super user of other aspects of Nightlife’s service; leaning on it as the backbone of experience in Sugarhorse. With high quality audio, seamless mixes and an array of handpicked playlists, the Nightlife Media Player can drive everything from background music to full blown entertainment.

It’s pretty awesome partnering with operators like Pete and the Sugarhorse team who are so dedicated to delivering memorable experiences. Next time you’re in Christchurch be sure to drop in and say hi. (Don’t forget to pick a cracking track too…)

Sugarhorse Bar & Eatery

100 Moorhouse Ave

Christchurch, New Zealand

03 377 9383

For more information on Sugarhorse visit their Website or Facebook

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