In a world-first, festival-goers were given the opportunity to design their own exhibition experience at the CLIPPED: Music Video Festival & Awards – a Vivid Ideas event – over the 2016 June long weekend.
Enabling this fresh exhibition format was crowdDJ®, an interactive entertainment platform from Nightlife Music in partnership with consumer streaming giant, Spotify. The technology is best-known for its use in hospitality venues across the country. At CLIPPED, crowdDJ® allowed the audience to play their favourite music video via an interactive touch panel as well as explore the history and artistry of the music video medium via expertly curated lists.
The 2016 CLIPPED: Music Video Festival & Awards, in conjunction with Vivid Ideas, was Australia’s first dedicated Music Video Festival. Held at The Works in Glebe, the three-day festival celebrated what is an often overshadowed but critical part of musical culture – the music video.
Maurice Powell, Music Programmer and Project Lead on the Music Video Archival Program at Nightlife Music, said, “Music videos have always been used as a test-bed for new, breakthrough techniques in film making. It’s fitting then that this exhibition…a celebration of innovation really… introduced a new way of experiencing an exhibition”.
With one of the most comprehensive music video libraries in the world, Nightlife Music put together an exhibition shaped by a range of ‘discovery’ lists of iconic, industry-shaping and critically acclaimed music videos – including works by (now) renowned film directors like David Fincher, and CLIPPED Festival Panellists including Nigel Dick (Guns ‘n Roses, Oasis, Britney Spears) and David Wilson (Arctic Monkeys, David Guetta, Metronomy, Royal Blood and Tame Impala).
The audience, made up of music industry types, artists and critics, used an interactive touch panel to explore each list, screen their favourite music videos and discover new works.
Closing the festival with a bang on Sunday evening, crowdDJ® and Nightlife Music hosted a real-time crowdsourced party for industry reps and festival enthusiasts. It was an opportunity for the crowd, who had just heard from the artists at the keynote panel discussion, to explore their own style and music video favourites and engage in meaningful conversation.
The intimate event buzzed as audiences used the in-venue kiosk or their own mobile device to request their favourite song – and music video – for the DJ to play in real-time. The crowdDJ® technology even allowed punters to tap into their own Spotify accounts to easily find their favourites, and save the crowdsourced set-list to relive the experience at home.
“CLIPPED was a great success and the use of crowdDJ® was critical to that. The level of crowd engagement and interaction with the exhibition, and at the party on Sunday night, was incredible …more than I had hoped for.”
- Sam Bright, Festival Director
“A good exhibition should stimulate conversation…and that’s exactly what we saw across the three-days. The atmosphere was electric.”
- Maurice Powell, Music Programmer and Project Lead on the Music Video Archival Program at Nightlife Music