Independent artists will be the major winners in a ground-breaking deal between The Orchard and Nightlife Music, Australia’s premier music subscription service for business.
It’s a massive coup for the Brisbane based music technology company, which will see The Orchard license its catalogue to Nightlife for use in public performance. Not only will the rights owners be correctly paid but Nightlife’s exclusive data will ensure the global music giant has a complete overview of when and where its content is being used commercially.
Nightlife Director of Licensing and Business Affairs Stuart Watters said the deal will flow a torrent of benefits to artists, small businesses and music lovers.
“We are very proud of our reputation as the leader in music innovation in Australia so to have a global company of the calibre of The Orchard trust our technology and our music experience is rewarding,” Mr Watters said.
Nightlife Music services thousands of venues across a wide sector of industries, including hospitality, fitness, retail and accommodation, with a reach of over six million people a week.
Mr Watters said artists and labels in The Orchard stable will have access to huge audiences, through both Nightlife’s curated programming and its in-venue, on-demand app crowdDJ®.
“More importantly the content will be used in a legitimate, licenced environment ensuring the copyrights flow directly back to the creators.”
“What it also means for Nightlife clients is the depth of content has been turbo-charged, exploding even more variety to our already unique and hand-picked playlists, which of course in turn will make music fans happy.
“It’s a watershed deal for our business and creates a benchmark for artist royalty payments.”
Henry Compton, Director Australia and New Zealand for The Orchard said it was wonderful to formalise a long working relationship with Nightlife.
“This is the first time we have done a deal like this in Australia and it stems from common values of best practice in licencing and transparency and facilitates our domestic and international partners being licenced in public performance in Australia,” said Mr Compton.
“It also opens up new markets to amplify reach and revenue for our artists and labels with Nightlife established and accountable in a wide range of business sectors.
“It’s a win for artists and a win for music lovers.”