As part of Nightlife Music’s ongoing collaboration with the music industry, we have partnered with Universal Music Australia (UMA), Spotify, Abramarama and Australian Leisure and Hospitality Group (ALH Group) to bring an exclusive music opportunity to venues across the country. From mid October, around 50 venues in the ALH Group will be screening the new Pearl Jam film ‘Let’s Play Two’ within their venue – mostly in live band spaces – creating an experience for fans that’s as close as you’ll get to seeing Pearl Jam live at your local pub.
Phil Brown, GM of Sales and Marketing at Nightlife says these collaborations end up being a win for the whole ecosystem; creating a platform to generate buzz around artists or special releases in a way that delivers a unique experience for fans and a great draw card for venues.
Amongst the social media and digital clutter we all deal with these days events like this take content directly to fans, in a setting where it can be enjoyed in a really social way – with your mates down at the local.”
Key to the initiative is Nightlife’s capacity to leverage the scale of their venue network and the ability to play content to screens in venues. On top of playing the film itself, the Pearl Jam campaign is the first time Nightlife has incorporated Spotify codes into their in-venue advertising channel – making it dead easy for fans to get straight onto the films soundtrack on Spotify.
These in-venue events are a key part of Nightlife’s content strategy for 2018 adding another dimension to their subscription packages for venues. Unlike other services where special events are often treated as pay-per-view, we’re happy to include these opportunities as part of our standard offering.